Beginner's guide · 2026
What Is a Digital Marketing Course?
Everything students and parents ask before choosing a course — duration, subjects, eligibility, fees and jobs.
5 months · 42 live classes₹30,000–₹40,000 · EMI optionsMalad West · classroomISO certified
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Quick answer: A digital marketing course teaches you how to promote businesses online — SEO, Google and Meta ads, social media, content, websites, analytics and, today, AI tools and automation. Most practical courses take 3–6 months; anyone who has passed 12th can join, and fees in Mumbai typically range from ₹20,000 to ₹1,00,000.
How long is a digital marketing course?
Short certificate courses run 1–3 months; job-focused advanced courses run 4–6 months; university degrees take 1–3 years. Our Advanced Digital Marketing + AI + Automation course is 5 months (42 live classes).
Subjects in a digital marketing course
- Digital marketing fundamentals and strategy
- SEO, AEO and GEO (AI search)
- Google Ads and Meta (Facebook/Instagram) Ads
- Social media marketing and content
- WordPress websites and landing pages
- Email, WhatsApp and marketing automation
- Google Analytics 4 and reporting
- AI tools for content, research and ads
Who can do a digital marketing course?
Students after 12th (any stream), graduates (BCom, BMS, BBA, BA, BSc, engineering), working professionals switching careers, business owners and freelancers. No coding is needed.
Scope and jobs after the course
Roles include digital marketing executive, SEO executive, social media manager, performance marketer (Google/Meta Ads), content marketer and freelancer. Use the salary estimator below to see typical ranges.
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Syllabus · 42 classes · 5 phases
Class-by-class syllabus
Every class ends with a real output for your portfolio — from your first Canva brand kit to live Google Ads and WhatsApp automation.
Phase 1Digital Content and Social FoundationsWeeks 1–4 · 8 classes · Content production, AI-assisted creative workflows and social account foundations
- 01Digital Marketing, Canva, QR Code Generator and Logo CreationOutcome: Create a starter brand workspace and visual identity
- 02Social Post Creation and ChatGPT PromptingOutcome: Produce a publish-ready social post and short-form reel
- 03AI Voiceover, Stock Video and EditingOutcome: Shoot, edit and finish a short promotional video
- 04Talking Head Reel EditingOutcome: Build a repeatable editing workflow for presenter-led short-form content
- 05AI Character ReelOutcome: Develop a character concept and use AI in reel creation
- 06AI Avatar ReelOutcome: Create a publish-ready reel using an AI avatar
- 07Social Media Marketing, SMO and Facebook/Instagram Account SetupOutcome: Launch properly configured business social profiles
- 08Meta Business Suite WorkflowOutcome: Manage connected social channels from one central dashboard
Phase 2Professional Platforms and WordPressWeeks 5–8 · 8 classes · Professional channels and website-building fundamentals
- 09YouTube Channel SetupOutcome: Set up and publish to an optimised YouTube channel
- 10Pinterest for BusinessOutcome: Build a business-ready Pinterest profile
- 11LinkedIn Personal BrandingOutcome: Publish a polished personal profile and carousel
- 12LinkedIn Page and NewsletterOutcome: Launch a branded company page and newsletter format
- 13Domain, Hosting and WordPressOutcome: Connect hosting and install a working WordPress site
- 14WordPress Dashboard EssentialsOutcome: Configure the core structure of a website
- 15Elementor Layout FoundationsOutcome: Build a responsive page section from scratch
- 16Elementor Content and StylingOutcome: Design and populate a complete web page
Phase 3Website Completion and SEOWeeks 9–12 · 8 classes · Completing a business website and applying foundational SEO
- 17Reusable Design SystemsOutcome: Finish a consistent, branded home page
- 18Header, Navigation and Global StylingOutcome: Create a consistent site-wide header system
- 19Footer, Forms and NotificationsOutcome: Add a working enquiry path to the website
- 20Website Chatbot IntegrationOutcome: Deploy a basic lead-support chatbot
- 21WordPress Build SprintOutcome: Assemble a complete small-business website
- 22SEO FundamentalsOutcome: Audit a page against core on-page factors
- 23On-page SEO ApplicationOutcome: Optimise and score a live web page
- 24Off-page SEO and BacklinksOutcome: Build a safe off-page action plan
Phase 4Technical SEO, Local SEO and Meta AdsWeeks 13–16 · 8 classes · Search visibility, local discovery and paid social campaign construction
- 25Authority and Community ChannelsOutcome: Publish an authority-building content asset
- 26Technical SEO EssentialsOutcome: Complete a technical website health checklist
- 27Structured Search SignalsOutcome: Improve how search engines understand the website
- 28Local SEO and Google Business ProfileOutcome: Launch an optimised local business listing
- 29Meta Ads Business SetupOutcome: Create a properly organised Meta business environment
- 30Ad Account and Lead Campaign StructureOutcome: Map a campaign from objective to delivery
- 31Campaign, Ad Set and Ad BuildOutcome: Build a complete lead-generation campaign draft
- 32Audience StrategyOutcome: Create an audience plan for prospecting and remarketing
Phase 5Google Ads, Automation and Career LaunchWeeks 17–21 · 10 classes · Measurement, paid search, automation and employability
- 33Meta Pixel and EventsOutcome: Verify tracking for meaningful website actions
- 34Google Ads FoundationsOutcome: Understand the full Google Ads hierarchy
- 35Search Campaign BuildOutcome: Build a structured search campaign draft
- 36Conversion TrackingOutcome: Set up and validate a core conversion action
- 37Audiences, Search Terms and OptimisationOutcome: Identify practical optimisation opportunities
- 38Direct Message and WhatsApp AutomationOutcome: Map an automated enquiry and follow-up journey
- 39Affiliate MarketingOutcome: Create an affiliate-ready content plan
- 40Email MarketingOutcome: Prepare a compliant newsletter campaign
- 41Full-course ReviewOutcome: Connect all course skills into one integrated marketing workflow
- FinalPortfolio, Resume and AssessmentOutcome: Present a job-ready body of practical work
How every class runs
- Live demonstration, then guided practice
- Individual and small-group production tasks
- Live platform setup and troubleshooting
- Portfolio assignments in every phase
- Review, feedback and improvement of your work
- AI-assisted workflows with responsible human review
Assessment
Practical assignments & participation40%
WordPress website & SEO project25%
Meta / Google Ads, tracking & automation project20%
Portfolio, resume & final presentation15%
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All-inclusive fees: classes, tools, recorded lectures, certificate and placement support.
FAQ
Frequently asked questions
What is the duration of a digital marketing course?
Usually 3–6 months for a practical certificate course. Spidery Web Institute's advanced course is 5 months with 42 live classes.
What is the eligibility for a digital marketing course?
Anyone who has passed 12th can join. There is no age limit and no coding requirement.
Is digital marketing a good career in 2026?
Yes. Every business needs online visibility, ads and AI-driven marketing, so demand for skilled digital marketers keeps growing, and you can also freelance or grow your own business.
What are the fees for the digital marketing course at Spidery Web Institute?
₹30,000–₹40,000. Pay ₹30,000 one-time, ₹35,000 in 2 parts or ₹40,000 in 4 monthly instalments. The fee covers 42 live classes, premium tools, recorded lectures, the ISO-certified certificate and placement support.
How long is the course and what are the batch timings?
5 months, 42 live classes of 2 hours. Weekday batches run in the afternoon (1–3 pm, 2–4 pm or 4–6 pm on alternate days) and the weekend batch runs Saturday–Sunday, 11 am–1 pm, in our Malad West classroom.
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