Learn search engine optimisation, answer engine optimisation, generative engine optimisation, technical SEO, local SEO, website auditing and reporting through practical assignments at Spidery Web Institute.
Search behaviour is changing, and people now discover businesses through Google search results, featured snippets, Google Maps, voice search and AI-generated answers. This programme combines traditional SEO with AEO and GEO to help learners build skills for both current and emerging search platforms. Students receive practical experience through live website optimisation, small classroom batches, technical and local SEO training, dedicated AEO and GEO modules, SEO audits, client reporting and portfolio-focused assignments.
At Spidery Web Institute, students learn inside a practical agency-style environment where every module is connected to real websites, search queries, tools and business goals.
Research keywords, optimise pages, audit websites and create local SEO plans.
Learn AEO, GEO, entity optimisation, structured answers and citation-friendly content.
Build a portfolio, prepare reports and understand agency and freelance workflows.
Understand crawling, indexing, search intent, keyword difficulty, long-tail keywords, clustering and keyword mapping for blogs, services and landing pages.
Create direct-answer content for featured snippets, People Also Ask, FAQs, voice search and structured question-based pages.
Learn local keywords, categories, reviews, citations, location pages, map visibility, local links and call or direction tracking.
Optimise titles, headings, URLs, internal links, sitemaps, robots.txt, canonicals, redirects, Core Web Vitals and mobile performance.
Build topical authority, improve entity signals, strengthen credibility and structure content for visibility across AI-powered search experiences.
Use Search Console, GA4, crawl data and ranking reports to identify issues, prioritise actions and explain results to clients or managers.
Join Digital Marketing Course in Mumbai Malad and learn digital marketing through practical sessions, live client projects, AI tools and real campaign experience. Become job-ready, freelance-ready and business-ready.
